Apple’s iCloud – nothing but blue sky?

fad –noun: a temporary fashion, notion, manner of conduct, etc, especially one followed enthusiastically by a group.
trend –noun: the general course or prevailing tendency; style; vogue.
game changer –colloquialism: an innovation that changes or redefines business.

It’s difficult to browse the media today and not read about a new technology, product or application in this ever-advancing online world. Whether it’s a new “i” this or a new “smart” that, it can be a bit daunting to try to make sense of each new development and how it might impact our business (or not).

The goal of this blog is to highlight new technologies, products and applications and discuss their potential impact on the way we do business, always asking the question: Is this just a passing fad, a new trend or will it change the game as we know it? Hopefully as a result, we can spark some great conversations.

So let’s begin with Apple’s recently announced iCloud. First of all, what’s a cloud or, as it’s more commonly referred to, cloud computing? Simply put, it’s a secure, online environment where you can access your applications and data from any network-connected device, such as a computer, smart phone or tablet. In other words, rather than storing files on your devices, you store them in the cloud for better accessibility and security.