Any small business which is not using email marketing as part of its overall sales and marketing strategy is missing out on a hugely effective means of communicating with its prospects and customers. More than that, it is highly likely that their completion is using email marketing and thus gaining a considerable advantage over them.
What makes this scenario even more regrettable is that email marketing is not difficult and is made easy due to the number of excellent email marketing tools, software and services that are available. These allow you to create and manage email marketing campaigns all within one interface, and most of them can be automated for maximum effect and efficiency. Here are 7 of them, that can all provide a huge return on investment given their low cost.
As one of the oldest and most popular email marketing tools available Aweber has been responsible for helping businesses generate billions of dollars in sales via email marketing. It is one of the easiest email tools to get started with and has several ways to help small businesses create and implement a successful email marketing campaign. List management, email templates, autoresponders, segmentation, A/B testing and tracking are just a few of its many features.
This is another extremely popular and well-established email service that makes email marketing for any small business as simple a process as there can be. It has plenty of email automation tools which include a drag and drop campaign builder, autoresponder, list management and list segmentation so that you can send a precisely targeted email to specific subscribers. GetResponse can also integrate with other services and tools including SalesForce, Zen Desk and Google Docs.